The market leading undergraduate investments textbook, Essentials of Investments by Bodie, Kane and Marcus, emphasises asset allocation while presenting the practical applications of investment theory.
The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be most useful to practitioners throughout their careers, as new ideas and challenges emerge from the financial marketplace.
The eleventh edition includes increased attention to changes in market structure and trading technology, while continuing to be organised around one key theme - that security markets are nearly efficient.
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