50 MANAGEMENT IDEAS YOU REALLY NEED TO KNOW demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
- ISBN:
- 9781847240095
- 9781847240095
-
Category:
- Management & management techniques
- Format:
- Hardback
- Publication Date:
-
03-04-2008
- Publisher:
- Quercus Publishing
- Country of origin:
- United Kingdom
- Pages:
- 208
- Dimensions (mm):
- 205x183x23mm
- Weight:
- 0.54kg
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