Do you ever wonder how successful businesses can be used as a force for good? Do you sometimes feel conflicted by the principles of capitalism? Do you wish to change the world around you whilst doing what you love?

In this book, Gaurav Sinha, world-class businessman and entrepreneur, founder of Insignia in 2003, outlines the economics of empathy for life and for business. He offers actionable solutions to maintaining a successful trade in a changing global landscape where conscience, ethics, and authenticity are high on the agenda.

The world is changing, perceptions are shifting, consumers are evolving, and this book will ensure your business keeps up.