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The Apple Revolution

The Apple Revolution

Steve Jobs, the Counterculture and How the Crazy Ones Took over the World

by Luke Dormehl
Paperback
Publication Date: 01/10/2013

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$27.50
The story behind the rise of the world's largest technology company

On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power?In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.
ISBN:
9780753540633
9780753540633
Category:
Information technology industries
Format:
Paperback
Publication Date:
01-10-2013
Language:
English
Publisher:
Ebury Publishing
Country of origin:
United Kingdom
Pages:
544
Dimensions (mm):
198x126x34mm
Weight:
0.36kg

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