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The Four

The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

by Scott Galloway
CD-Audio
Publication Date: 03/10/2017

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A tour de force from acclaimed NYU business professor Galloway on the true nature of technology's titans--Amazon, Apple, Facebook, and Google--and how they manipulate fundamental emotional needs. He then reveals how the lessons of their ascent can be applied by listeners to their own businesses or careers.hardcover.
ISBN:
9780525499107
9780525499107
Category:
Economics
Format:
CD-Audio
Publication Date:
03-10-2017
Language:
English
Publisher:
Penguin Random House Audio Publishing Group
Country of origin:
United States
Dimensions (mm):
149.86x129.54x27.94mm
Weight:
0.21kg
Scott Galloway

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students.

A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet.

In 2012, he was named one of the 'World’s 50 Best Busi­ness School Professors' by Poets & Quants. His weekly YouTube series, 'Winners and Losers,' has generated tens of millions of views.

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