Brilliant, funny and provocative exploration of instant persuasion, based on research with con-men, psychopaths, advertisers and many more.
'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?'
*This book is about a special kind of persuasion- 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over.
*From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.
- ISBN:
- 9780099505624
- 9780099505624
-
Category:
- Popular psychology
- Format:
- Paperback
- Publication Date:
-
02-05-2011
- Publisher:
- Cornerstone
- Country of origin:
- United Kingdom
- Pages:
- 400
- Dimensions (mm):
- 198x129x24mm
- Weight:
- 0.28kg
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